Nous vous accompagnons dans l'humanisation de votre projet en vous proposant des solutions éthiques.
Ce n'est pas la taille du projet qui compte !
Si il compte pour vous, alors il compte pour nous !
Rouge Pivoine, Thalès, Le Bijou de Paris, Signify, Pastille des Savoies, Club Barnum, Restaurant La Vela, Nr Concept, Paris Ouest Expertise, Cruz & Co, Korebeau, Idylle rénovation, Mont Domaine...
Identité de marque
02. Site Internet
MARQUE LES ESPRITS DE DE[UX] MAIN[S] AVEC STYLE !
Ancienne ingénieure commerciale durant quelques années au service grands comptes de plusieurs entreprises du CAC 40 sur Paris, j'ai toujours été créative lors de la création même de bon nombre de dossiers [AO, supports de communication internes & externes]. J'ai par ailleurs travaillé dans le secteur du luxe, de la mode, du cinéma & de la télévision.
Par conséquent, j'ai une vision à 360° sur chaque projet qui me permet de définir clairement et distinctement l'univers de votre marque afin d'établir votre storytelling, votre stratégie marketing ainsi que votre univers éditorial en tenant compte de vos besoins, de vos moyens & de vos capacités.
J'ai commencé à créer des sites internet en codant avant que même que les hébergeurs apparaissent...
Après un road trip de presque 2 ans dans un van que j'ai entièrement aménagé à parcourir l'Europe, m'a fait épousé le mode minimaliste que je continue d'adopter au quotidien ainsi que des gestes éthiques !
Je travaillais sur la route au service d'entreprises françaises en proposant mes services de webdesigner, photographe, vidéaste, graphiste, experte en stratégie digitale & marketing.
C'est donc tout naturellement que j'ai lié la pluralité de mes expériences professionnelles dans le but d'accompagner les marques éthiques à la réussite de leur entreprise, de la création de leur branding, de leur support de communication jusqu' à leur site internet.
L'Agence s'est petit à petit agrandit avec le recrutement d'experts en développement web, en publicité Google, Instagram, Facebook etc...
ENCHANTÉE ! MOI C'EST NASSIMA !
WHAT IS ETHICAL DESIGN?It is clearly an awareness of the impact of design from an ethical point of view. Thus, the need to combine the practice of design and an ethical framework in the digital domain has taken on increasing importance in recent years, not to say a certain urgency. In concrete terms, it is important for us to support committed, ethical brands & to implement organized, strategic & productive actions in order to limit our impact without curbing our creativity as well as the quality of our achievements. For example, we use no paper & we offer minimalist, uncluttered high-end sites, which we say is a current trend, with a strong identity which brings added value for our customers as well as for the planet.
WHAT IS WEB ECO-DESIGN?These are the means proposed to reduce the environmental impact of a website through various actions from its design to its commissioning by opting for example for a minimalist design, by limiting the non-essential features, by compressing images, videos, limiting requests etc...
HOW TO REFERENC MY WEBSITE ON SEARCH ENGINES?Natural referencing refers to the techniques used by search engines that rank the results they return to Internet users when they type in a query. By extension, natural referencing is a term that is also used in digital marketing to define all the techniques and methods that optimize a website to improve its ranking in search engines. MORE known as SEO for Search Engine Optimization. Natural referencing only concerns results classified by the engines' relevance algorithm. Advertising results (Adwords) do not fall within the scope of SEO. Search engine algorithms are constantly evolving, which is why the actions to properly reference your website on search engines in 2022 must be constantly updated. What was valid yesterday is no longer valid today. Moreover, many professionals contact us because they do not understand why they are no longer as well positioned as before. Competition, new requests made by "smarter" users, no action taken in parallel, a bad marketing strategy, structure, mobile optimization, setting up elements and so on can affect your positioning, and therefore your figure. business. Let's see without further delay, the most important actions to take to improve your positioning on search engines. As such, we carry out various actions & carry out an audit in order to put in place the best marketing strategy taking into account several factors on your internet in order to achieve your objective.
SHOULD I CONTINUE REFERENCING MY WEBSITE?Yes! Referencing a website is a long-term job. Thus, once the natural referencing has been set up, that the base is solid, it is essential to bear fruit on these actions by setting up other actions via various communication channels, which is why we propose 4 monthly formulas adapted to your needs to continue to increase your visibility in the digital jungle.
DOES THE WEBSITE BELONG TO ME?Exactly! Once your website is completed & validated, you become the owner.
HOW DOES IT WORK TO MAKE CHANGES?Either you want to do them yourself, in which case you are completely independent, or you prefer to delegate these tasks to us, in which case we offer 4 maintenance & SEO formulas adapted to your needs. So you just have to choose the one that best suits you.
I HAVE A LIMITED BUDGET WHAT SOLUTIONS ARE AVAILABLE TO ME?Creating a business as it is always requires a minimum of investment & communication is part of it. It is also the most important element during your creation. For limited budgets & for those who wish to create their website independently, we offer modern, trendy & high-end website templates on our online store that you will only have to modify . Our templates are 100% responsive.
WHY HAVE A WEBSITE?The website has quickly become an essential communication medium. First, it will give credibility & strengthen your brand image. Then it will allow you to generate leads, develop your visibility, your turnover & offer an instant communication tool. It is above all a marketing tool that should not be overlooked.
WHY CONDUCT A REDESIGN REGULARLY?Like all major brands: Facebook, Instagram and many others, a company evolves & constantly adapts to its market and its users. Thus, it is recommended at least once a year to refresh your website in order to modernize your site, add new functionalities, keep the elements that work, delete non-essential elements, refresh your content while keeping the structure . You can also give a little boost to your graphic charter [visual identity, branding]. A company must always question the behavior of its users, as it stands, it reassures your customers to see that you care about their comments, sometimes direct, often indirect.
WHAT IS BRANDING? BRAND IMAGE ?Branding" originates from the word "brand" in English, in other words "marque". More than a word, it has now become an essential element in the world of communication & marketing. Much more than a marketing strategy tool, it is the emotional reaction that consumers will feel when they discover your brand. We commonly hear this vocabulary through communication professionals (graphic designer, communication agency, graphic studio...) & marketing. But what does it really encompass and what is its impact? Beyond the creation of the logo, the visual identity or the graphic charter, "branding" is a set of actions to be designed as part of the creation & achievement of your image of Mark. Note that it is not fixed, quite the contrary, it is advisable to give it a little boost when you feel that it is starting to run out of steam. So let's remember that "branding" is created in relation to your objectives, your challenges, your expectations & the image you would like to convey.
HOW TO USE INSTAGRAM & FACEBOOK SIMPLY?Instagram has become one of the most used social networks in 2022 & users keep growing. Today there are more than 25,000,000 users in France for 12,000,000 sites, which is why your business can no longer be missed! Thus we offer Instagram templates on our online store that you can modify as you wish: colors, typography, images... in order to adapt them to your visual identity that you will only have to plan & to publish.
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